Rachel Lancaster

Consumption. Advertising. Sustainability?

   Consumption is the using up of goods and services by consumer purchasing or in the production of other goods.

   Advertising is the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. In other words, advertising promotes consumption amongst the world population.

   Sustainability is a means of configuring civilization and human activity so that society, its members and its economies are able to meet their needs and express their greatest potential in the present, while preserving biodiversity and natural ecosystems, planning and acting for the ability to maintain these ideals in the very long term. A better way of putting that would be to keep something alive or to maintain something.

   Advertising is why consumption is high and sustainability is not that important to most people.

   There are two types of people. The people who are consumption oriented and the people who are sustainable oriented. Referring to different types of orientation, these two “groups” have different outlooks on ideas. One, resources, the consumption oriented have a straight line consumption method, they believe the earth is a "bottomless pit."

Andrea Says:

This is defining a lot of stuff but you need to strengthen your argument a bit, and it's not very accessible reading wise. It's a great idea and I think you're going to be able to really get far with this, especially with the line "advertising is why consumption if high and sustainability is not that important to most people." you have your these right there and you should definitely back that up with conviction because it's a great point. Can't wait to read the final!